Tokyo’s Fashion Tower

Spring 2010
Space Speculation Master Class
Institut Superieur d’Architecture ‘La Cambre’ – Bruxelles, Belgique
in collaboration with Patrick Shore(IR)
 
featured tokyo
 
Omotesando’s Fashion Drive transformed over the last 20 years the most european style part of Tokyo into an oasis of architectural experimentation for unlimited budgets and brand egos. This project studies the rise and strategies employed by the flagship phenomenon as it was trying to respond to an International Skyscraper Competition in the form of the city’s new Fashion Museum. Its odd implantation proposed by the brief on one had was problematic as it was placed in a tight, low-rise tissue while on the other, its imposed height, framed perfectly boulevard in an architectural statement meant to position Tokyo as the unchallenged Asian fashion capital of the world.The point of departure was based on the 60% of the tower left undefined and thus open to interpretation. The proposal, wished to adress its awkward implantation by the creation of voids. First at street level, a 360degree protection/projection screen wrapping defined urban public space. This self centered, roofless, open-air, fashion video live stream space, was scaled to fit with the existing fabric and to connect with its famous neighbours, Prada and CDG. The rest of the program took advantage of the non-defined/not-needed 60% of the tower and perched itself at the highest point possible. From there, the fashion museum pressed its entire vertical cascading ramp towards the Omotesando Boulevard linking itself programatically and visually with the its alloted city fragment. Exterior gardens and 360 degree panoramic skybars culminated the tower’s ascension above the city.

The structure supporting the unfolding of the program was optimally calculated as a 3d mesh comprised of cross shaped pillars and t shaped beams, a flexible system that would easily allow the addition of platforms and the creation when needed of additional program space, such as vertical vintage fairs, gardens, artist squatting and so on. The programatic ambiquity coupled with the basic, easily appropriable structure allows emptyness to become potential and fashion to take many forms, from the iconic, pre-approved museum items, to research and the ultimate creation of new forms of expression.

 
 
Flagship studyOmotesando Boulevard and its flagships

Omotesando flagship study

Site model, project insertion silouhette

Project intuitions on model

Competition description of program

Competition program disposition proposal

Ground floor plaza

Vertical motion

Public program insertion

Fashion museum

Potential structural solution

 

 

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